THE LOGO
For the logo of this redesign, I researched into the importance of the Bose brand: Noise Cancellation. Bose are rebound for their Noise Cancellation quality and the fact that is their number one selling point, I knew it had to be apart of the logo. Looking into ears and the shape and constructions of them I wanted to incorporate the general shape of the inner ear, while also having connotations to music with the play button shape.
I cycled through many ideas before settling on the main logo design, as pictured above. Below you can see some logo concepts.
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THE FONT
Having a striking and recognisable typeface for a brand is also important. Bose are bold and outgoing but also simple and sleek so I didn't want to use a font that is too complex so Obvia was the perfect font for this project, bold enough to stand out, and the italic version having hints of the original Bose wordmark with their iconic slant.
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VISUAL ADVERTISING TOUCHPOINT
Visual advertising is big for a brand especially when going through a rebrand and wanting to showcase new design assets. I create a set of 4 posters to showcase the new rebrand as well as give customers a peak of what's to come.
Poster Mock Up Concept
MUTE THE COMMUTE - BRAND CAMPAIGN
Bose are known for their top of the range noise cancellation and customers buy from them because of the continued customer satisfaction for that reason. If Bose was to create a campaign cantered around helping to aid that 'mute' for peoples commute and people seeing it on their commute maybe that would strive for more sales for the company.
Underground Tube Billboard Mock Up Concept
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BRAND COLLABORATION CAMPAIGNS
Brand activations and campaigns are what keep customers engaged with brands to continuously give back and connect with other brands and values that will intrigue and further make a customer want to continue purchasing. Having a Pride collection, selling covers that are coloured of the LGBTQIA+ flags, just something simple and subtle for those who want to express themselves more with them also giving back to the community with giving portions of the profits to LGBTQIA+ charities.
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CREATING A SUB-BRAND
We were then tasked to create a sub-brand as apart of the rebrand, taking Bose into a different direction and to see what it can become. I decided to go down the path of Reusing and Recycling. Creating RE:BOSE, a sub-brand that collaborates with brands to give Bose products a new life, a second chance of being something else whether its still headphones with a new look or a new product entirely.
Logo Concept for the Sub-brand
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THE MAKING OF RE:BOTIFY
Looking at potential collaborators for Bose's sub-brand RE:BOSE, I stumbled across Bandai's Gundam. A robot inspired figure line made from plastic elements that can be build onto the robot and you can continue to add and develop your robot with more parts and kits.
Seeing this I thought using old Bose parts or even the Gundam parts on Bose headphones can create a new audience for Bose as well as giving their products a new lease of life with a brand new target audience.
So that's where RE:BOTIFY was created.
From this concept, I thought an activation can be done here an in-person pop-up event where customers can go bring their old Bose headphones/products (or buy new ones) and can upgrade it into a new look, a Gundam inspired look. Giving the headphones a new lease of life and adapting into the cyber-punk techy based look that is currently trending.
Giving customers the opportunity to interact with both brands and create something for themselves and make it their own and provide that memorable experience that hopefully pull them into becoming a repeat customer.
Poster Concepts for the Gundam x Bose Pop-Up event.
Model Mock-Ups of an in-person Gundam X Bose Pop-Up event brough to life through free building and custom content in Sims 4. This pop-up event would take place in the centre of Westfield as the mall has a large amount of footfall for those who are fans of Bose and Gundam to also stumble across and pull in potential customers while also targeting pre-existing customer bases.
A concept sketch of what can be created at the pop-up. Taking Gundam parts and creating your own cyber-punk/tech inspired headphone covers that reimagine Bose in a different light.