Taking my first-year university project, Deefa, I rebranded and reimagined the brief, creating a new design to replace it. Using the skills I've learnt over my years at university - I wanted to rebrand and revisit this brand from a different angle. For my first-year university project, Deefa, I decided to rebrand and reimagine the concept by developing a new design. Drawing on the skills I've acquired over nearly three years at university, I aimed to approach this brand from a fresh perspective.
For the logo, I aimed to capture a rough, torn, and scrappy aesthetic - mirroring the way dogs often rip up and destroy things to reflect the raw, rugged nature of these dogs.
For the app design, I focused on simplicity to ensure it’s easy for dog owners of all ages to use. I incorporated the brand colours subtly to maintain a strong visual connection to the brand without making the design feel overwhelming.
