This video shows the behind the scenes of the creation of the chalk promotional material the brand would place in different locations. I had cut out this stencil and used chalk to colour in the ground. I then was assisted by a friend to 'reveal' the template as I filmed for behind the scenes. The chalk design you see in the social media is in fact real and not edited.
This video shows the behind-the-scenes of the photoshoot of the product packaging. These photos were taken at home with the use of paper, cinnamon & sugar to create fake 'sand' and a wooden book holder we had in the house. For the photography of this project, I was assisted by Iris-Scarlet McCulloch.
