




Sketch of the Outside of the Pop-Up

Sketch of the Inside of the Pop-Up



Murder on the Rocks - The Sunken Secret is an immersive bar experience, specifically catered to pop-up at Download 2025, that combines a bar vibe with a murder mystery game. Inspired by Dungeons and Dragons, customers are encouraged to engage with Live Action Roleplaying. This project was one of my final-year projects for university. This brief was given to us by Merlin Entertainments, who asked us to make a 'pop-up' to showcase at a festival to reignite thrill seeking in millennials. It was important for this project to keep in mind the target audience and the final outcome to finalise the project.